Traditional Media + New Media = D2
Get in front of the right people.
Traditional media plans get a message in front of the most people at the lowest possible cost, which often leads to blasting messages ignored by most because it’s not pertinent to them. D2’s approach is to get the message in front of the right people to maximize return. When customer targeting is accurate the cost of new business goes down even when the audience appears more expensive per ratings point. Why? Because even though the audience may not be as big as blasting to everyone, those who hear it will see how it affects them and be more attuned to listening.
Track the un-trackable.
Proper tracking starts with campaign planning. We combine both existing and new technologies to track what previously has been considered un-trackable. Want to know the ROI of a TV or radio spot? We can do that. Want to know how many sales were delivered via billboard? No problem. We can even determine the online purchasing behaviors of offline ads. Contact us and we’ll show you exactly how it’s done.
Rinse and repeat.
John D Wanamaker once famously said “Half of my advertising is wasted, but I don’t know which half”. Thanks to our ability to track media performance across all channels allows for unique opportunities to optimize placements and minimize lost spend. It allows the advertiser to maximize media investments instead of minimizing media costs.