Marketing Analytics

What you don't know can hurt you.

Half the money I spend on advertising is wasted. I just don't know which half
John Wanamaker

Stop Wasting Marketing Dollars

D2 focuses on the invisible performance to maximize the tangible success. When every action represents a small fraction of potential response one must look for patterns within non-responses. Every abandoned cart, non-click, non-lead–all of it can yield insights into why people aren’t taking a desired action. The result is little by little we reduce waste and reinvest into what works: More results, less money.

What you don’t know can hurt you

Analytics at D2 tells the story of your business beyond stats and figures. We identify areas of opportunity and potential weaknesses that may be otherwise unseen. Make better decisions through knowing more about what works across your site and how it fits within the overall messaging process of your organization. Our insights let businesses allocate online marketing resources where they’re best utilized.

Process

Analyzing media as a process allows an advertiser the opportunity to fuel future growth with today’s data. Tracking outcomes is only part of the results. We track progress, performance, and process from pre-impression all the way to post-purchase.

Measurement

Measure twice, cut once. The old adage typically refers to construction but applies to media budgets as well. Don’t cut out too much because it’s hard to put the pieces back together once it’s done.

Refinement

Most conclude campaigns as a pass/fail for success, but we continually adjust, tweak, and refine until the desired results are finally achieved. Each refinement leads to lessons learned about the consumer to expedite future tests.