UW Nursing Web Site

A Modern Site for a Modern School

The University of Washington’s School of Nursing needed an update to their web site to match with the broader brand of the University and more importantly make information for external audiences easier to find and use. We completed a full analysis of site content, usability, and design standards and used what we learned to develop a replacement site and create content for its main user-facing areas.

Screenshot of the UW Nursing web site's prior state.

Prior State

The existing web site for the School of Nursing was launched in 200(?). Since then, the University of Washington at large undertook a (?)-million-dollar visual refresh. Security, usability, and technology standards have evolved. Large numbers of disassociated content editors made it difficult for site users to find what they needed in a haystack of words.

Picture of paper survey for UW Nursing

Content Triage and Stakeholder Observations

Before any design on the site started, we needed to perform a content audit. We found that (X)% of the content on the existing site was more focused on internal users, where an intranet solution like Microsoft SharePoint would be better suited. Of the remaining content, we found (X)% to be very out-of-date, and categorized the rest into functional domains: Academics, Student Life, Faculty Information, and Research Information.

D2 was quick, helpful, and on-budget. I'm definitely recommending them to other schools and departments here at the University!
Staishy B Siem, Director of PR
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Information Architecture

With a clear idea of the information…

(Site Map)

(Data Design)

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Design

In order to attain its goals of (enrollment?) (community interaction?) (announcing research?), the School of Nursing needed to be much more succinct in its communication. A picture is worth a thousand words, and we made it clear in the design process that the visual aspect can convey a lot more than just facts in a much more efficient way.

As part of their wide-scale visual refresh, the University of Washington was able to provide us with a decent set of guidelines off of which to build the School of Nursing site. This proved to be as much a help as it was a hindrance, as…