Pure Wild Oregon Full Brand Development

We flew to the Oregon coast to meet with the owner of a food producer that didn’t even have a name yet. We spent a week learning everything we could about their company, their products, and their ethos. Using what we knew about the client’s focus on unprocessed, natural, locally-sourced foods, we pinned down Pure Wild Oregon as the company’s new moniker.

With the name established, we turned our attention to creating a unique, recognizable brand mark. Colors, type, materials – all had to reflect the personality and goals of the Pure Wild Oregon we’ve come to know and represent. Our final guidelines described a visual identity that evokes the rustic and unburdened Oregonian personality. Unstructured graphics, warm earth tones, splashes of watercolor paint and sweeping landscapes embody the brand’s personality and focus on the simple joys of great food.

Ketchup-Sriracha
Ketchup-Original
Ketchup-Garlic
Ketchup-Chipotle
BBQ-Kentucky-Bourbon
BBQ-Honey-Mustard
BBQ-Cherry-Chipotle
BBQ-Black-Currant
Jam-Cherry
Jam-Cranberry
Jam-Italian-Plum
Jam-Blueberry
Jam-Peach
Jam-Marion-Berry
Jam-Strawberry
Jam-Apricot
Jam-Black-Currant